Blog – Strategies to Build a Better Business

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Workd. Smarter, Not Harder

Strategies to build a better business, tips for nurturing company culture, and reducing inefficiencies while increasing ROI.

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One of the biggest challenges your sales and marketing departments face is generating leads.  Sure, you are already familiar with Linkedin, and you probably have an account there (whether you’re active or not is a different story). And, you may already know that Linkedin is the most effective platform from which to get qualified leads. …
Marketing and sales. They seem like the opposite ends of the spectrum. Well, they kind of are. In more of a yin and yang kind of way, but all aiming for the same goals. Sure, each team takes a different route to reach those goals, but both are meant to help grow the company through …
Reaching your target audience is getting harder. The competition is fierce and noisy. As difficult as it’s becoming to reach your audience, it’s equally hard to resonate with them due to online congestion.  Your audience is definitely out there, and they’re looking for you. You may just have to work a tad bit harder at …
To stand out against the competition, you need to come in with a different angle. To gain a competitive advantage, your value proposition needs to be something that speaks to your target market.  Above all, you need to convince your potential customer they’d be lost without your product. Compell them to jump ship from the …
Sales are the bread and butter of your business. For effective sales, your salespeople need training. They’ll have to understand not only the company and product, but the prospective customer, as well. If you want a strong, driven team ready to build revenue, then you must have a sales training program in place.  Hire Growth …
Effective leadership is important to a team’s success. There isn’t one exact management style that’s considered the best. Common traits of a great manager are flexibility, communication, and focus.  Leadership style is a personal thing, as well as a situational one. It’s important to know how to differentiate between the two when managing a team. …
Determining which type of CRM software to purchase, and in which format, can be confusing. So many options are available, each claiming superiority. They all serve the same purpose, even though some have more bells and whistles than others. To add another factor into the confusion pile, there’s the idea of whether to go with …
Car dealerships are customer-driven. Without customer purchases, car lots would be overcrowded with unsold merchandise and inevitably forcing the dealership to close their doors. No matter the size of your dealership, there are so many benefits a CRM would bring to your overall process that leads to increased sales.   Benefits of a CRM Small car …
A good CRM is so much more than just a tool. It can help employees nurture relationships which leads to sales. Through tracking and automation, your customer retention and lead conversions will skyrocket. Learn more about using your CRM to convert leads to sales.  Build Trusting Relationships In sales, it’s all about the customer. It’s …
Competition is fierce in the pharma distribution industry. From customer service to deliver, you need to be at the top of your game to make a profit in this competitive space. With a customized CRM, you’ll have a competitive edge so necessary within the pharma distribution sector.  Why A CRM? A customer relationship management system …
Companies use a customer relationship management system (CRM) in order to have a better, more organized process to understand their customer. Industries like manufacturing, distribution, retail, banking, and more could all benefit from a good CRM. Learn why CRMs are important to every type of business.  For Growth To grow, you need to be well …
Each new day brings an opportunity to start fresh. A clean slate where you can get tasks finished from the day before, and get started on the tasks for that day. But, distractions come at you from every imaginable angle. They’re a constant curveball diverting your dwindling concentration. The ability to focus can seem like …
Consistent follow-ups are a vital piece of the sales puzzle. To close the deal, you need to have a good follow up technique in place. You don’t want your calls and emails to be ignored. But, if you don’t stay in touch with your prospect, then you may lose opportunities. You also shudder at the …
Up until recently, many companies have been resistant to shift toward having remote employees. But, it’s been thrust into the mainstream, and it’s very likely here to stay. Many companies were unprepared for long-term remote working, while others transitioned flawlessly. Whether you’re new to working from home, or you’ve been at it for a while, …
Now, more than ever, it’s crucial to have a unified system in place that organizes all aspects of your business. Employers are having to be more transparent and collaboration is more important than ever. Plus, teams that work from home need to feel more connected. A perfect way to get your entire company on the …
No matter what industry or company size, businesses rely on their customers for success. CRMs help to keep track of customers at every point of contact, from first thought to final sale and beyond. Effectively using and maintaining the information stored in CRMs can help increase revenue and customer retention.  Businesses should take advantage of …
Most industries are migrating to cloud-based digital infrastructures. Words are easily tossed around that relate to this technology, yet not everyone knows what they mean. The cloud, with Amazon Web Services (AWS) being a part of it…is a brave new world if you can understand what half of it refers to. Learn a little bit …
CRM is the acronym for Customer Relationship Management, and relationships are one of the cornerstones of business. Without a CRM, companies fail to thrive. It’s imperative to nurture and grow those contacts and turn them into relationships. Learning basic CRM facts will only help your company succeed. CRMs take information from all corners of the company …
Conferences offer something for every attendee. The HDA conference itinerary provides plenty of opportunities to network and grow businesses, on top of learning from industry experts. This year’s HDA Distribution Conference will be held in San Diego, March 2020. Attendees are going to be extremely busy. There will be over 600 manufacturers, distributors, consultants, service providers …
CRM is all about customer relationships. CRM stands for Customer Relationship Management. Companies that work with individuals utilize CRM software to help nurture relationships throughout the entire lifecycle of the customer experience. Let’s take a look at how the right CRM software can help your company create a better customer journey. What Is The Customer …
You’re at a conference or networking event, and in the midst of a conversation, you want to end in order to network with other connections on your list. Yet, you feel stuck, the epitome of a captive audience. And, you have zero opportunity to excuse yourself.  It’s a situation that happens when you’re networking. Conversations …
Conferences of any size can get overwhelming. Even the most extroverted person can find it exhausting being ‘on’ more than eight hours a day. Aside from sessions with subject matter experts, and introductions to the latest, cutting edge industry related products, networking is one of the most powerful outcomes from attending conferences. Heading into a …
It doesn’t matter if you’re a newbie or seasoned attendee, a conference can be overwhelming at any experience level. Be prepared for the HDA Conference in San Diego this March by knowing what to expect, and how to be ready to hit the ground running. The more prepared you are for the HDA Conference, the …
With so much to do and see, San Diego, California is a paradise for tourists and locals alike. If you’re headed to San Diego in March 2020 for the HDA Conference and Expo, consider carving out time every day, or adding a few days to your stay, so that you might enjoy some of the …
What is the DSCSA The Drug Supply Chain Security Act was created in 2013 and enforced to roll out over ten years, with 2023 being the deadline. The purpose of the DSCSA was to be able to track certain prescription medications throughout the nation electronically. It affects pharma supply from all angles; manufacturing, wholesale, distribution, …

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